For example, one user’s feed may be curated with video content of cats, couple pranks, and beauty content. The algorithm is highly personalized - no two people will have the exact same For You page feed. It’s a recommendation system that aims to deliver only content TikTok thinks you’ll enjoy watching, based on user activity and interactions, device and account settings, and video information. The TikTok algorithm is what determines the videos curated on the For You page. We’ll go over exactly what feeds the TikTok algorithm, how it influences content creation the For You page, and how to make it all work for your brand. Making TikTok a successful part of your social media strategy in 2023 means understanding both how to create standout content, and how to play nice with the algorithm. It’s been so successful that other social media platforms, including Instagram and Twitter, have rejigged their algorithms to include that same joy of discoverability. TikTok delivers content from accounts users haven’t interacted with yet. The key to TikTok’s algorithm is discoverability. The social media app’s algorithm has been strategically designed to deliver content TikTok predicts you’ll like, and this recommendation system is famously good at getting those predictions right. There’s a reason it’s hard to stop scrolling when you open up the TikTok app. With these tips you can learn how to make it work in your favor. The TikTok algorithm isn’t as mysterious as it seems.

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